Patrick Ward Starts Online Home Furnishings Company

Startup Sources Internationally to Offer Lower Prices

Patrick Ward

Alumnus Patrick Ward MBA 06 has launched a new online home furnishings company, NoMiddleman.co, that gives residential and commercial customers as well as design professionals access to home furnishings directly from overseas factories at prices up to 50% lower than comparable products.

“When traveling internationally for business, I was always amazed at the amount of quality home furnishings that were not available in the USA and the low prices,” said Ward, who has previously served as executive vice president of Northstar Balloons and as a credit analyst at Pacific National Bank.

“By placing orders directly with the factories and then shipping them to the individual customers without intermediaries like wholesalers and distributors, we are able to price these unique home furnishings at significantly lower prices than established retailers who largely rely on those importers for their products,” Ward explained. The site’s promise:  “If you can wait 8 weeks, we will save you up to 50%.”

Ward, who is based in Fort Collins, Col., said the initial focus of Nomiddleman.co is on the sofa market, including sectional sofas and sofa sets. Ward expects that Nomiddleman.co in the near future will be offering a wider choice in the category than other e-tailers.

 



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